武汉房产回暖,刚需与投资者活跃“抄底”

Wuhan real estate recovery, just need to be active with investors.

2020年“五一”假期,伴随武汉在院新冠肺炎患者清零,热干面、面窝等汉味早点应有尽有,江城黄鹤楼景区重新开放,嘈杂市井又生机勃勃的烟火气弥漫江城……“好久不见”的城市生活开始复苏。与之一同快速回暖的还有江城的楼市。

许久不见的购房者陆续出现在售楼部,这令今年一单未签的售楼部工作人员喜上眉梢。一位房地产经纪笑称:“看得见线下客源心里才踏实。”

刚过去的“五一”小长假,武汉楼市接受疫情之后首个小考,成绩不俗。该市住房保障和房屋管理局的数据显示,相比去年逾千套的商品房网上签约数量,今年这一数据录得865套,相当于去年近8成。

数位忙于楼盘销售的一线工作人员直言,虽销售状况不及以往,但江城楼市回暖进程已超预期。

值得关注的是,在本地购买者队伍之外,外地投资客的身影略显活跃:背着包包、戴着口罩、从外地返回、一次性付首付款、大多选择地铁沿线或者商圈周边楼盘、年龄40岁左右,这几乎是楼盘购买客的共性画像,给沉闷了四个月之久的楼市注入了生机。

来自武汉住建系统的人士也乐观表示,预计二季度末武汉楼市整体成交能恢复九成左右。

比预想中更快地复苏

王晓滨原本以为“五一”期间售楼部大概率会是一副门可罗雀的冷清状。孰料,自己所在的武汉汉阳区一处每平方米单价不过两万元的改善型楼盘售完之后,还每天有四到五组客人前来询问。“假期结束了,还不时有人打电话询问是否有盘在售。”售楼员虽然没有累到嗓子干、人瘫坐,但是每天销售人员都在售楼部忙于接待客人。

武汉楼市回暖的进程超出预期几乎是市场人士的共同看法,即便不少售楼部仍严格实行参观楼盘提前预约、分组进入售楼部等限制人流举措,但一些比较受市场青睐的楼盘销售状况整体人气不错,销量较为乐观。

武汉市住房保障和房屋管理局数据显示,“五一”期间,武汉网上签约的商品房数量为865套;去年同期,这一数据为1162套。

武汉市住建的一位内部人士在接受第一财经记者采访之际也坦言,武汉楼市回暖的速度较快,预计二季度末楼市整体成交能恢复九成左右。目前,武汉市房企从业人员复岗率超90%,楼市供应量已恢复到去年60%以上。

投资客悄然进场

楼市快速复苏的背后,离不开返乡置业客支撑。因为疫情,不少春节未返乡人士选择“五一”回江城看盘。

从外地返回、一次性付首付款、大多选择地铁沿线或者商圈周边楼盘、年龄40岁左右,这几乎是活跃的楼盘购买客的共性画像。

而吸引投资客们此时进场,除了假期的因素,还有一部分是武汉房价整体走势平稳,部分二手楼价同比下降。据中国房地产指数系统百城价格指数对100个城市新建住宅的全样本调查数据显示,2020年4月,武汉新建住宅平均价格环比下降0.06%,属于少数价格环比下降的城市之一。用投资客的话来说就是“抄底的时机”。

而投资客们选择武汉无外乎城市的低落户门槛,较好的科教医疗资源,较好的产业基础,百万大学生群体等构成的年轻购买力,长江经济带、一带一路等国家战略的助推等因素。

与往年“五一”大不同的是,以往开发商惯常的蓄客、营销造势,今年整体较少。

万科云城的一位项目负责人表示,因为疫情的缘故,要赶“五一”档期,时间上已经来不及进行楼盘营销造势、蓄客等,“今年基本是直接开始销售,销售状况也还算乐观,只剩少部分尾盘了。”

同时,不少开发商目前仍保留线上售楼渠道,部分项目促销、优惠增多,比如无理由退房、分期付款、购房券等。部分售罄的楼盘主要是采取了毛坯房销售策略,性价比更高,这在往年并不多见。

中指研究院华中分院指出,目前武汉楼市成交量加速提升有两重原因,第一是历史成交因素的积累,即此前部分网签成交量积压到现在;第二是楼市推盘逐步增加,刚性需求一直存在,目前正在逐步释放。伴随第三产业复工复产的持续推进、百万大学生返汉等,预计楼市成交量将持续提升。

来源:第一财经

Full of vigour and novel coronavirus pneumonia in Wuhan on 2020, May Day holiday, with the Chinese breakfast of hot dry noodles and noodles nested, and the Yellow Crane Tower scenic area of Jiangcheng reopened, and the noisy and prosperous city was filled with fireworks and smoke. Jiangcheng was also a new city. “Long time no see” urban life began to recover. Along with the rapid recovery of Jiangcheng’s real estate market.
Long time no see buyers have appeared in the sales department, which makes this year’s a single unsigned Sales Department staff happy. A real estate agent said with a smile, “it’s only when you can see the offline customers that you can be confident.”
Just in the past, “May Day” holiday, Wuhan property market received the first test after the epidemic, with good results. According to the city’s housing security and housing administration, this year’s data recorded 865 sets, or nearly 80% of last year’s total, compared with the number of online contracts signed for more than 1000 sets of commercial housing last year.
Several front-line staff engaged in real estate sales said frankly that although the sales situation is not as good as before, the recovery process of Jiangcheng real estate market has exceeded expectations.
It is worth noting that outside the ranks of local purchasers, the figures of foreign investors are slightly active: carrying bags, wearing masks, returning from other places, paying down in one time, mostly choosing the buildings along the subway or around the business circle, and the age is about 40 years old. This is almost the common portrait of real estate purchasers, which has injected vitality into the dull four month long real estate market.
People from Wuhan housing and construction system are also optimistic that the overall transaction volume of Wuhan real estate market is expected to recover about 90% by the end of the second quarter.
Recover faster than expected
Wang Xiaobin originally thought that the sales department would be a lonely house during the May Day holiday. Which materials, their own Hanyang District, Wuhan, a unit price of no more than 20000 yuan per square meter of improved properties sold out, but also every day four to five groups of guests came to inquire. “At the end of the holiday, people call from time to time to ask if there is a dish on sale.” Although the salesperson is not tired to the throat dry, people sit down, but every day the salesperson is busy in the sales department to receive guests.
It is almost the common view of the market people that the recovery of Wuhan real estate market exceeds the expectation. Even though many sales departments still strictly implement the measures of restricting the flow of people, such as making an appointment in advance to visit the real estate and entering the sales department in groups, some of the more favored real estate sales are generally popular and the sales volume is more optimistic.
According to the data of Wuhan housing security and Housing Administration Bureau, during the period of “May 1st”, the number of commercial houses signed online in Wuhan was 865; in the same period last year, the number was 1162.
An insider of Wuhan real estate construction also said in an interview with the first financial reporter that the recovery of Wuhan real estate market is relatively fast, and it is expected that the overall transaction of the real estate market will recover about 90% by the end of the second quarter. At present, the recovery rate of employees in Wuhan real estate enterprises is over 90%, and the supply of real estate market has recovered to more than 60% last year.
Investors quietly enter the market
Behind the rapid recovery of the real estate market, we can not do without the support of home buyers. Because of the epidemic, many people who didn’t return home during the Spring Festival chose to go back to Jiangcheng to watch the market.
Return from other places, one-time down payment, mostly choose the real estate along the subway or around the business district, the age is about 40 years old, which is almost the common portrait of the active real estate buyers.
In addition to the holiday, part of the attraction for investors is that the overall trend of house prices in Wuhan is stable, and part of the second-hand house prices are down year on year. According to the full sample survey data of new housing in 100 cities by the price index of 100 cities in China’s real estate index system, in April 2020, the average price of new housing in Wuhan fell by 0.06% on a month on month basis, which is one of the few cities where the price dropped on a month on month basis. In the words of investors, it is “the time to copy the bottom”.
The city of Wuhan one belt, one road, the other is the city’s low threshold, better medical and educational resources, better industrial foundation, millions of college students, and other national factors such as the Yangtze River economic belt, the belt and the other.
Different from the “May 1st” in previous years, developers used to store customers and build marketing momentum, but this year there is less overall.
A project leader of Vanke Cloud City said that due to the epidemic situation, it is too late to catch up with the “51” schedule for real estate marketing, customer storage, etc. “this year, the sales are basically started directly, and the sales situation is still optimistic, with only a small part of the final market.”
At the same time, many developers still retain online sales channels, and some projects have increased promotions and preferences, such as no reason to check out, installment payments, purchase vouchers, etc. Part of the sold out properties mainly adopt the rough housing sales strategy, which has a higher cost performance, which is rare in previous years.
The central China branch of China Research Institute pointed out that at present, there are two reasons for the acceleration of Wuhan’s real estate market volume. The first is the accumulation of historical transaction factors, i.e. some online transaction volumes have been overstocked to the present; the second is the gradual increase of real estate market push, the rigid demand has always existed, and it is gradually releasing. With the continuous promotion of the resumption of the tertiary industry and the return of millions of college students to China, it is expected that the turnover of the real estate market will continue to increase.
Source: yicai